Mark Pack

Who is Dr. Mark Pack?

I am co-author of 101 Ways To Win An Election and co-host the Never Mind The Bar Charts podcast. I edit Liberal Democrat Newswire, the monthly email newsletter about the Liberal Democrats and am a trustee of Hatch.

I was Head of Innovations at the Liberal Democrats where I ran the party’s 2001 and 2005 internet general election campaigns. I was also until 2013 Co-Editor of Liberal Democrat Voice, then the most widely-read Liberal Democrat blog in the UK.

I was on the editorial board for the Journal of Liberal History and have been a member of the Electoral Commission’s Political Parties Panel (2000-2009) along with having been a Visiting Lecturer at City University in the Journalism Department.

I have a history PhD from the University of York, looking at nineteenth-century elections.

“Influential [and] highly respected political commentator” – Andrew Marr

“One of the party’s key thinkers on campaigning tactics and organization” – Daily Telegraph

My day job is at the communications agency Teneo where I’m an Associate Director. This site, however, is my own with my own views.

I’ve appeared on many media outlets, including BBC Breakfast, BBC2, BBC News 24, Newsnight, Sky News, The Westminster Hour, The World at One, Radio 5 Live and LBC, and spoken at many events and conferences on politics, electoral law and internet matters. I’ve had pieces published in The Guardian, The Independent, New Statesman, Parliamentary Brief and elsewhere, including academic journals.

“Influential Lib Dem blogger” – Andrew Pierce, Daily Mail

After working in the university and then IT sectors, I started working for the Liberal Democrats in 2000. I’ve twice run the national Liberal Democrat general election internet campaign (2001 and 2005) and was the Campaign Manager in Hornsey & Wood Green 1998-2005, during which time we went from zero councillors to 16 and also gained the Parliamentary seat with the election of Lynne Featherstone in 2005 with a 15% swing from Labour.

“Lib Dem blog guru” – Channel 4

Innovating online

Shortlisted for Public Affairs News Political Tweeter of the Year, 2011

Working with the team at Liberal Democrat HQ, the party achieved a number of internet firsts during my time, including:

But I still like penning words

I am a regular writer on historical, political and internet matters. Many of my articles in the Journal of Liberal History are reproduced on this site, but you can find a comprehensive set on the Journal’s website. I have also co-authored the standard Liberal Democrat guides to election law and to general election agenting.

Books and academic articles

Whether as author, editor or contributor, I have had a hand in 23 books spanning public relations, politics, history, election law and the impact of the internet. You can get details about all the books in my book carousel.

I co-authored with Darren Lilleker and Nigel Jackson, Political Parties and Web 2.0: The Liberal Democrat Perspective, which appeared in Politics, Volume 30(2), 2010, p.105-112. I also wrote Obama: The marketing lessons which appeared in Journal of Direct, Data and Marketing Practice, Volume 12(1), 2010, p.2-9 and The Victory Lab: Full of secrets, but can they swing an election? for Journal of Direct, Data and Marketing Practice, Volume 14(4), 2013, p.3490353.

Favourite quotes

“We are what we repeatedly do. Excellence, then, is not an act, but a habit” Aristotle
“Knowing is not enough; we must apply. Willing is not enough; we must do” Goethe

More, more, more

I eat a lot of chocolate.

If you’re not bored by this point, you can find out more about me courtesy of the Twenty Questions I answered for Mars Hill.


If you need a photo of me, take a look at my Flickr account and the “Head & shoulders” set.