Welcome to the world of political counterfactuals, where scholarly analyses of possibilities and causalities take their place beside enthralling fictional accounts of alternate political histories – all guaranteed to enlighten and entertain (or make you shudder at the thought). For his piece Mark Pack tells the story of what could have happened if Chris Huhne, rather than Nick Clegg, had been elected leader of the Liberal Democrats.
More Sex, Lies and the Ballot Box: Another Fifty Things You Need to Know About Elections
HAVE YOU EVER WONDERED…
… how people feel about sleeping with the political enemy?
… whether gambling markets are best at predicting political outcomes?
… who Santa Claus would vote for?
Then look no further. More Sex, Lies and the Ballot Box brings us another collection of concise chapters penned by leading political experts and delving into the fascinating field of electoral politics. Following on from the success of its bestselling predecessor, this illuminating book shines a light on how we vote in Britain and around the world.
You’ll learn about the shifting landscape of party politics and the perceptions and misconceptions that shape our opinions of our politicians and of each other. You’ll learn about the factors informing voter habits – from class, race and gender to the internet and the weather. You’ll also learn which political party has the most sexually satisfied supporters.
Forget mind-numbing numbers and difficult demographics. This sharp and frequently hilarious volume is fizzing with accessible facts and figures that are more than just conversation starters – they’re unexpected insights into the human condition.
The book includes a chapter by Mark Pack titled, “Turn over, tune out and log off: the irrelevance of campaigns”.
Political Marketing and the 2015 UK General Election
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election.
Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
Election Law Handbook: 4th edition
A guide to the fundamentals of election law, focusing on local council elections in England and Wales.
101 Ways To Win An Election: 2nd edition
Ever wanted to get a better deal for your community? Ever watched politicians and thought ‘I could do a better job’? This book reveals the secrets and skills you need to take the first step to power – getting elected.
Written by two experienced political insiders, Ed Maxfield and Mark Pack, it is a grassroots guide to running an election campaign. It draws on successful tactics from around the world and presents the lessons in a digestible format.
Share This: The Social Media Handbook for PR Professionals
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. Mark Pack’s chapter is about the public sector and public sevices.
Share This Too: More Social Media Solutions for PR Professionals
Share This Too isn′t just a book about a specialist area of public relations; it is about how the entire practice of PR is evolving and the immediate future of the profession. Share This was conceived as a practical handbook for communication and public relations practitioners interested in changes taking place in public relations and the media. Share This Too is even more ambitious. It’s a guide for anyone that works in communications or public relations. It contains brand new and original material by more than 30 contributors – each of whom is an acknowledged expert in their field.
Reinventing the State: social liberalism for the 21st century
A response to the “Orange Book”, this title lays out a Liberal Democrat approach which acknowledges the limitations of markets and paints a role for the state not as a controlling power but as a creative and enabling one. Mark Pack’s chapter looks at how community politics should be used to build a liberal society.
Peace, Reform and Liberation: A History of Liberal Politics in Britain 1679-2011
A one-volume history of the Liberal Party and its antecedents, the alliance between the Liberals and the SDP in the 1980s, and of the Liberal Democrats.
Drawing on the most recent scholarly research it sets out how the Liberal Party was formed in the mid-nineteenth century; the impact of Ireland and Gladstone s support for Home Rule ; the reasons for the Party’s calamitous decline after the First World War; and the factors underlying the Party s unexpected revival in the second half of the twentieth century, culminating in the formation of the Liberal Democrats and the party s subsequent history. Currents in liberal thinking are explained and also included are biographies of key individuals, election results, and a timeline of key events. Mark Pack co-wrote the first chapter.
President Gore and other things that never happened
A collection of political might have beens… letting the reader ponder and enjoy how events may have turned out differently. The book’s contributors span the globe and the centuries in their amusing, illuminating and inventive looks at how events may have turned out. For his piece Mark Pack tells the story of what could have happened if a last minute change of mind had not secured a one vote margin for the Great Reform Bill in 1831.
Dictionary of Liberal Thought
The Dictionary of Liberal Thought is an accessible guide to the key figures, ideas, groups and major theoretical works associated with the British liberal-democratic tradition from the seventeenth century to the present day. It also covers the US and European liberal traditions and is the first dictionary of liberal political thought ever published.
Great Liberal Speeches
Featuring such great Liberal figures as William Gladstone, David Lloyd George, Jo Grimond, Jeremy Thorpe, David Steel and Paddy Ashdown, this book provides a feast of liberal oratory from over two centuries.
Dictionary of Liberal Biography
This dictionary brings together into one volume the biographies of over 200 people who have made major contributions to the Liberal Party, SDP or Liberal Democrats along with those who have contributed to the wider development of British liberalism.
Liberal Leaders of the Nineteenth Century
The forty-page booklet contains concise biographies of every Liberal leader from the Great Reform Act to the end of the nineteenth century the heyday of the Liberal Party. The total of eleven biographies stretches from Lord Grey to Sir William Harcourt, including such towering figures as Viscount Melbourne, Lord John Russell, Lord Palmerston and William Ewart Gladstone. Mark Pack wrote the entries for Earl Grey and Viscount Melbourne.
To buy a copy, please send a cheque (made out to ‘Liberal Democrat History Group’) for £8.00, including postage and packing, to LDHG, 54 Midmoor Road, London SW12 0EN.
So you want to be a politician
Thinking of running for public office? Read this guide to find out how to become a candidate, what a winning campaign involves – and what awaits you if you win. Mark Pack’s chapter looks at how you can use the internet to help you find issues, recruit helpers and win votes.
Election Law Handbook
Liberal Democrat General Election Agents Manual
Community Politics Today
Campaigning in your Community
Top Tips For Local Campaigners
The internet and the 2010 election
What happened to all the talk of an internet general election in 2010? A range of contributors take a look at what happened and why, with Mark Pack explaining why asking whether an election will be or was an internet general election misses the real story.
You can get a free pdf of the full book here.
Total Politics Guide to the 2010 General Election
A look at the state of the parties, constituencies and polices for the 2010 general election, with a chapter by Mark Pack on the Liberal Democrats.
Total Politics guide to political blogging in the UK 2010-11
A review of the state of political blogging in the UK, along with poll results of the top 300 UK political blogs and contributions from many leading bloggers. Mark Pack’s chapter looks at eight lesson for their own campaigning that those in public affairs and the not for profit sector can take from the online activities of political parties and candidates during the general election.
Total Politics guide to political blogging in the UK 2009-10
A review of the state of political blogging in the UK, along with poll results of the top 300 UK political blogs and contributions from many leading bloggers. Mark Pack’s chapter predicts the future for political blogging in the UK.
Total Politics guide to political blogging in the UK 2008-9
A review of the state of political blogging in the UK, along with poll results of the top 200 UK political blogs and contributions from many leading bloggers. Mark Pack’s chapter looks at how politicians can and should carry on blogging in times of adversity.
Iain Dale’s guide to political blogging in the UK 2007-8
A review of the state of political blogging in the UK, along with poll results of the top 500 UK political blogs and contributions from many leading bloggers. Mark Pack’s chapter looks at what political parties can get out of blogging.
2001 Cyber Space Odyssey: The Internet in the UK election
A team of experts and practitioners look at how the internet was used in the general election of 2001 and its impact on the political system. Mark Pack’s chapter reviews the online campaign from the perspective of the Liberal Democrats.