Campaign manager Lynton Crosby’s politics, and indeed his choices of messages and of clients, are not exactly to my taste.

But his advice on how to run winning campaigns is widely applicable whether you like him, loathe him or have no idea who he is. I originally featured this video of a talk by him back in Liberal Democrat Newswire #79 but the principles it sets out are still very much relevant now.

Note particularly his point about how to use policies smartly in campaigning, very much an issue for the Liberal Democrats.

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