Read about the 2004 US Presidential Election, in which George W Bush (Republican) won re-election, defeating the Democrat candidate John Kerry. He won by 286 electoral college votes to 251 and also carried the popular vote by 50.7% to 48.3%.


The best digital campaigns don’t have to start from scratch

Daniel Kreiss’s Taking our country back looks at how Democrats first learned how to build digitally savvy election campaigns from scratch and then – crucially – learned how to institutionalise the technology and data. … Read the full post »