Read about the 2012 US Presidential Election in which President Barack Obama and Vice President Joe Biden (Democrat) were re-elected.
They defeated the Republican ticket of Mitt Romney and Paul Ryan by 332-206 in the electoral college and by 51% – 47% in the popular vote.
Between the 2017 and 2019 general elections, it became common for fans of Jeremy Corbyn to respond on social media to reports of a poor poll finding for their man with versions of ‘I’ll wait for Survation’. … Read the full post »
Sorting through some old documents over Christmas, I came across again the 2012 Obama Campaign Legacy Report. … Read the full post »
Is Sasha Issenberg’s book a route to campaign success or a pointer towards a cul-de-sac? … Read the full post »
Actually, it’s more like the basic statistics behind those Barack Obama campaign emails. But science is sexy and statistics are not. … Read the full post »
This week I took part in the Hansard Society’s Digital Wave event, a day-long conference as part of Parliament Week which mixed research findings from academics with reports from the 2012 US elections and the views of online campaigners. Here are some of the highlights of the day. … Read the full post »
So far, there has been a weird paradox at the heart of the coverage about the Obama 2012 campaign machine. … Read the full post »
It was supposed to be a “killer app,” but a system deployed to volunteers by Mitt Romney’s presidential campaign may have done more harm to Romney’s chances on Election Day – largely because of a failure to follow basic best practices for IT projects. … Read the full post »
A striking example of how the US voting population has changed – and of how political parties need to adapt as their own countries change – comes from the US Presidential election. … Read the full post »
Sorry about that James Delingpole (who I’ve only met once, but given the massively distorted write-up he then published in The Spectator of our one meeting, I’m not rushing to raise that tally). … Read the full post »
The Republicans had a plethora of different campaigning bodies. The Democrats had a much more integrated campaign – more coordinated fundraising and spending, more shared IT systems and more consistent messages. It worked. … Read the full post »