Read my posts about Barack Obama, the Democrat elected President of the USA in 2008 and 2012.


What the Obama data geeks did next

There’s a fascinating feature piece in the New York Times: Political marketing has usually lagged behind commercial marketing. Companies that spend billions of dollars a year developing ways to make many more billions of dollars a year tend to have little to learn from presidential campaigns, which are generally start-ups aimed at a one-day sale. … Read the full post »