See my tips on how to running winning political campaigns. For more tips, take a look at 101 Ways To Win An Election.
Boris Johnson has twice won a contest for a directly-elected Mayor. George Galloway won a Parliamentary by-election with a huge swing. That is why, for all the many reasons Liberal Democrats have for criticising both, smart Liberal Democrats also know that there are lessons to be learnt from their electoral successes. … Read the full post »
BuzzFeed is at the cutting edge of the development of the internet in many ways. Yet the second most popular method for sharing stories on BuzzFeed is that old workhorse, email. … Read the full post »
As with their previous Organise! booklet, the Fabian Society’s new constituency campaigning guide, despite taking a very Presidential approach to the role of political candidates (“strategic decision maker, moral arbiter and political athlete”), contains much content that could be in a guide produced by any British political party. … Read the full post »
To be done well across the country, digital campaigning isn’t cheap, especially when you remember to factor in the costs in the ‘hidden technology’ such as the voter databases that underpin really successful use of the high visibility free tools like Twitter. … Read the full post »
Mike Smithson has tweeted a timely reminder about how little attention most people pay to big political news… … Read the full post »
Sorting through some old documents over Christmas, I came across again the 2012 Obama Campaign Legacy Report. … Read the full post »
Garner tested the impact of attaching a Post-it note with a hand-written request to survey materials. The study found that the note roughly doubled response rates. … Read the full post »
In one ward in Lancashire, Labour identifiers were 33% likely to vote if you never contacted them. If you contact them once it goes up to 45%, if you contact them twice it goes up to 65%. Contact them three times and it rises to 75%. … Read the full post »
Many technologies are hyped as being the next big thing to change political campaigning. Most are over-hyped due to a lack of understanding of politics. … Read the full post »
I first started doing online political campaigning before the first tweet about breakfast was sent, before the first Facebook status update about reality TV… … Read the full post »