Read about the core votes strategy proposed for the Liberal Democrats by Mark Pack and David Howarth in their pamphlet The 20% strategy: building a core vote for the Liberal Democrats (first edition: 2015).


How a core votes strategy and targeting fit together

Getting a core votes strategy right is about creating the circumstances in which a targeting strategy can work. Their power comes from their combination. … Read the full post »


The mystery of why Leave areas are voting Lib Dem: LDN #89

Liberal Democrat Newswire #89 came out last week, including possible answers to the puzzle of why the Lib Dems are doing well in Leave areas, a look at the way campaigning is changing in the Liberal Democrats and new opportunities for members to help make party policy. You can now read it in full below, but if you’d … Read the full post »