Damian McBride was a Whitehall civil servant, with a particular expertise in VAT, and then more famously a close advisor to Prime Minister Gordon Brown, in which role he became notorious for his aggressive media tactics before having to resign in a scandal over leaked emails.

Media & PR

Trust Me, I’m Lying: Confessions of a media manipulator

You certainly shouldn’t take as an instruction manual Ryan Holiday’s accounts of how he regularly manipulated, bamboozled and fooled bloggers and the media into running false, exaggerated and self-serving stories. … Read the full post »