A field experiment by Florian Foos with the Labour Party in Southampton found that handwritten target letters were effective at winning votes for the party. … Read the full post »
Read my posts about the use of direct mail in marketing, particular in political marketing at election time.
Today’s Campaign Corner question: We’ve started doing a lot more direct mail in my local party, partly because there are so many shared houses and blocks with one letterbox. How can we make our letters better? … Read the full post »
It’s been a case of two steps forward, one step back in many local parties when it comes to getting more out of direct mail over the last few years. … Read the full post »
It can be hard for political direct mail to make an impression on voters. Here is a novel way one candidate tried to remedy that. … Read the full post »
Over 51,800 phone calls were made through the Unite phone bank operation which is an average of over 1,100 calls per key seat for the 2010 general election. … Read the full post »
I’m currently working with Shaun Roberts on updating the old ‘how to win your ward’ ALDC publication. … Read the full post »