Ben & Jerry’s will change the name on selective pots of its Chocolate Fudge Brownie flavour to Give a Fudge as part of a new initiative dubbed ‘Don’t Get Frozen Out’. … Read the full post »
Find out about Get Out The Vote (GOTV) tactics used to raise turnout in elections. Without such GOTV work, the supporters of a candidate or party may not turn out to vote – and in a close contest that can cost them victory.
For more about using GOTV to help win elections, along with other essential election-winning tactics, see 101 Ways to Win An Election.
Social pressure can be very effective at getting supporters out to vote. But it can also go badly wrong. … Read the full post »
In one study, people were asked two versions of the same question: “How important is it to you to vote in tomorrow’s election?” and “How important is it to you to be a voter in tomorrow’s election?” … Read the full post »
Conservative activist Tom Waterhouse has written a fascinating pair of blog posts about why his party lost Enfield North at the general election. … Read the full post »
In studies where both mother and father support the same party, a child is three times as likely to support it too. Where only one parent selects a party… … Read the full post »
The story of the last few decades isn’t just about the rise of the online world. It’s also about the increasing problems with traditional ways of communicating with voters. … Read the full post »
Sorting through some old documents over Christmas, I came across again the 2012 Obama Campaign Legacy Report. … Read the full post »
I’ve commented often enough in the past about our obsession in the UK with US politics. We love referring repeatedly to the US even when… … Read the full post »
Information about high turnout levels can increase voter turnout via a process of adherence to social norms. Research also shows that high turnout information has a greater effect among infrequent voters. … Read the full post »
The efforts made by Returning Officers and local council to encourage people to vote in the weeks running up to polling day are remarkably crude. … Read the full post »