Read about the Liberal Democrat activist and strong proponent of the use of narratives in political messaging, Neil Stockley.


10 lessons for winning or losing a referendum: Neil Stockley

Back in July 2010, I first blogged about an excellent post from Neil Stockley on how to win a referendum. He was writing before the AV, Scottish Independence and Brexit referendums, which makes very impressive how well his list of 10 key factors now read after we’ve seen how they were all conducted and concluded. … Read the full post »