ROI has its origins in financial calculations: work out how much something cost and what the return was. However, by no means all ROI calculations involved trying to put everything into comparable financial terms. … Read the full post »
Read my short series of posts about how to do meaningful measurement of the impact of social media, written in 2010.
AVE or “advertising value equivalent” is a way of attempting to turn different forms of activity into a common set of units so that decisions about allocation of financial resources can more easily be made. … Read the full post »
Love it or loathe it, many firms and brands instinctively try to evaluate social media in ways similar to their traditional approaches to advertising. … Read the full post »