Careful what you say over dinner…

There I was having a chat with Caron Lindsay over dinner in Edinburgh:

I was talking to Mark Pack about this last week and, while he doesn’t mind “hard working families”, he told me that in Australia that the phrase used to describe those struggling with financial adversity is “the battlers.” That’s a bit more inclusive so maybe we need to find an equivalent – or just nick theirs. Certainly “hard working families” doesn’t cover the woman caring for her husband, disabled after a Stroke, or the retired couple struggling to make ends meet, or the redundant factory worker desperate to find another job to keep the wolf from her door.

And this was the outcome:


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