Layla Moran quote praising 101 Ways To Win An Election

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Ever wanted to get a better deal for your community? Ever watched politicians and thought ‘I could do a better job’? Then 101 Ways To Win An Election is the book for you.

Packed full of information on how to win elections and updated with a whole new section on campaign strategy and all the latest evidence from recent elections, the 2021 third edition reveals the secrets and skills you need to take the first step to power – getting elected.

6 reasons to read 101 Ways To Win An Election

You may just have heard that Ed Maxfield and I have written a book, now on to its third edition, about how elections are won. If you've not yet read it, here are six reasons to give it a whirl... more

Written by two experienced political insiders, 101 Ways To Win An Election is a grassroots guide to running an election campaign. It draws on successful tactics from around the world and presents the lessons in a digestible format.

In this book you will find out how to win elections courtesy of key information such as :

  • What vegetable marrows tell you about political campaigning
  • What the magic ratio is for grassroots organisation
  • Why you must learn to hate trees
  • Why a picture isn’t worth a 1,000 words
  • Why the best form of advertising is also the very worst, and
  • Learn how communicating is like cooking

Make sure you are ones of those to benefit from the book’s top tips on winning elections by buying the book today.

Buy the book from Amazon (paperback and Kindle editions), Waterstones, (supports independent bookshops) or Biteback.*

Happy reading!

“Packed full of useful tips and insights … It covers all aspects of campaigning: people, money, messaging, meetings, and both online and offline” – Professor Phil Cowley

“A much-needed reminder of how politics actually works in practice” – Labour MP Siobhain McDonagh

“Jolly but serious” – The Parliamentary Bookshop

“It’s not just the structure that helps the book whip along, it’s also its jaunty irreverent tone” – Stephen Tall

“A rattling good read” – Tribune

* This list includes affiliate links which generate a commission for each sale made.

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