Welcome to the latest in my occasional series highlighting interesting findings from academic research. Today – how voters react to news that a celebrity has donated to a political cause:
In new research, Anthony J. Nownes looks at how people react when given the information that celebrities have made contributions to the Republican and Democratic parties. He finds that when people dislike a celebrity, and that celebrity has contributed to a party, then they like that party less. He also writes that celebrities’ political activities inform how people view them; such that those who dislike a party are turned off a celebrity who they are told has supported that party.