A reminder of the importance of email

BuzzFeed is at the cutting edge of the development of the internet in many ways. Yet the second most popular method for sharing stories on BuzzFeed is that old workhorse, email. It’s the same in politics, the evidence points towards email.

That’s why when it comes to updating traditional campaign techniques for the 21st century, I so often talk about email. To make a success of it there is, in good Buzzfeed style, a list of four steps to follow, not to mention two crucial numbers.

Or for a more traditional approach, there’s always a book.