That’s the question PR Week posed to a selection of people from across the PR industry, myself included. My answer as to the next Twitter? The BBC:
Although there’s been confusion over various media reports, the BBC has confirmed that significant changes are on the way, including allowing people to comment directly on stories and tapping user feedback more generally. The changes may not be path breaking, but when they are rolled out by an organisation with two of the ten most popular websites in the UK (and the only two owned by non-American firms), the impact on British online world will be big.