Orange’s digital election analysis

Or rather more accurately, Anthony Painter’s digital election analysis conducted for Orange can be read below.

The launch of the report included handing out a set of prizes, as Mark Thompson has reported. Particular congratulations to Lynne Featherstone (Lib Dem MP for Hornsey & Wood Green and now a Home Office minister) who scooped the prize for Best Use Of Digital Campaigning By A Candidate. In various ways I’ve been helping Lynne with her websites since I hand-crafted the HTML for her very first back in 1999.

Anthony’s report for Orange is short, clear and yet also packed full of useful lessons. As he says in his introduction,

The problem in analysing the role that digital media plays is that the question is too often posed in a binary fashion. Is it traditional campaigning or e-campaigning? Is it old media or new media? Digital media in modern politics is not a replacement of old media and campaigning. There is a mutual dependence and integration between the two.