That’s what I told CorpComms magazine for their feature on social media and politics:
Social media is still a vital tool for politicians, one that is best integrated than left alone.
‘It’s not the magic solution,’ reminds Mark Pack, associate director at Blue Rubicon. ‘It’s like saying you’re not going to use the phone – you could get by but you are hobbling yourself.
‘Even with turnout starting to rise again at general elections, more British voters will be using social networks in May than fill in a ballot paper. With social networking more popular than voting, it’ll be essential for political parties to fully integrate digital into their campaigning, and they can learn from the successful digital integration carried out already by many brands.’
For more on how to get your use of internet in politics rights, see a certain book…