It’s eleven years since I wrote about “the Government’s farcical slowness over updating election imprint rules” to deal with the internet.
What’s more, a child born the day the Electoral Commission first recommended such changes would be have done its GCSEs last year.
And a child born on the day Parliament first legislated to give the powers to update these rules? They could be two years into university by now.
But finally, slowly, making snails look like Usain Bolt, we have a government consultation on the details of how to update election imprint rules for the online world.
The Electoral Commission has welcomed the consultation:
The use of digital tools for election and referendum campaigning is extensive, and we know that many voters are increasingly concerned about truth, transparency and the targeting of political advertisements.
We have recommended extending imprint requirements to digital election and referendum material so we look forward to considering the Government’s proposals and the opportunity to deliver real benefits for voters, parties and campaigners.
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