It’s been put together via the auspices of the CIPR, using a stellar list of contributors from the UK PR scene. And the contributors have shown their PR mojo in putting together quite a set of endorsement quotes, including:
“Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public. This book is a useful guide to using social media effectively.”—Lord Alan Sugar
“Blogs like mine set the news agenda for traditional media, PRs would be daft to ignore a book about how old–school spin is dead and full of advice about how to work better now that social media has rewritten the rules.”—Paul Staines (aka Guido Fawkes)
“From corporate communications to brand marketing, social is now at the heart of what we do as PR professionals. This book provides outstanding practical guidance developed by some of our industry’s most distinguished practitioners and honed through the very methods that they recommend.”—Marshall Manson, Managing Director, Digital, EMEA, Edelman
You can pre-order both books already:
Happy summer reading!