Mark Cole Malcolm Coles (sorry!) has done a great job chronicling the spread online of misinformation about the cervical cancer jab (aka HPV vaccination), which newspapers have got the story wrong and how quickly or not they’ve moved to update and correct their information.
As today’s post shows, inaccurate information still comes out very highly in the search results. So here’s a reminder that you can get authoritative information about the cervical cancer jab from the NHS.
UPDATE: There’s a comment on Mark’s blog post from someone in the NHS (online) marketing team – good work reaching out in this way – who says:
The best page to push from an SEO perspective would be this one on NHS Choices – http://www.nhs.uk/conditions/hpv-vaccination/Pages/Introduction.aspx – good video on it too – anything that can be done to bump this up would be great!
Why not link to it from your blog or website too if you have one?