What are the prospects for MyConservatives.com?

PR Week has a feature this week on the launch of MyConservatives.com, including some of my own views:

Mandate associate director of digital Mark Pack, who previously headed the Liberal Democrats’ new media operation, warned that the site’s fundraising component would face ‘cultural’ challenges.

‘The thing I’m most sceptical about is donations,’ said Pack. ‘There’s a much bigger question mark about donating in this country.’