Read about the Conservative Party peer and pollster Lord Michael Ashcroft.
You might think that down at 8% in the 2015 general election the Lib Dems were pretty much down to the party’s core support. … Read the full post »
Remain voters are only fractionally (and statistically insignificantly) more like to think Tim Farron would be the best Prime Minister than Leave voters. … Read the full post »
Written before the European referendum, David Laws’s words about David Cameron have aged rather well. … Read the full post »
Lord Ashcroft’s 2015 election focus group reports have been gathered together into one book, showing how real voters followed – or didn’t follow – events. … Read the full post »
From Michael Ashcroft’s research into Labour loyalists and those who switched from Labour in 2015… … Read the full post »
Paddy Ashdown’s famous election night promise to eat his hat if the exit poll was right was based on a genuine belief, soon shown to be horribly wrong, that the Liberal Democrats would do much better in the party’s target seats. … Read the full post »
Less than shocking news: naming candidates in a constituency poll in a Lib Dem held seat provides a significantly better result for the Lib Dems than not naming them, which is Lord Ashcroft’s approach. … Read the full post »
A pollster today accused a London candidate of using “misleading” figures in a bid to unseat a Cabinet minister. … Read the full post »
No actual evidence presented for Lord Ashcroft’s viewpoint yet followed by “I continue to think…”? Ashcroft’s right to criticise comfort polling but this is comfort punditry, not evidence-based punditry. … Read the full post »
Forget the talk of super-clever data-rich targeting of small numbers of swing voters in swing seats. … Read the full post »