You too can be like George Bush Sr (and in fact you should be)

One of my most embarrassing moments when writing words of campaigning advice happened nearly a decade ago when a colleague and I realised we had managed to write pages and pages about the importance of having a good voluntary team, how to organise volunteers, what you need to get them to do and so on – all without once mentioning anything about saying ‘thank you’. Variations on ‘and remember to say thank you’ were then hurriedly scattered across the pages in atonement.

So when Ed Maxfield and I sat down to plan out 101 Ways To Win An Election, one of the first chapters we pencilled in was called simply “Say thank you”. It’s there in the finished version, starting with the story of George Bush Senior, who based much of his political success on a life-long habit of sending thank you notes.

It was a story I was reminded of when this came through the post:

Brixton Hill thank you card - Streatham Liberal Democrats

I suspect Brixton Hill candidate Liz Maffei wasn’t setting out to be like George Bush Senior mind you… but the spirit is the same. A good one. So thank you too Liz.

For details of how to get the book by Ed and myself, see here.

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