Sign up for a free 10-week Campaign Masterclass
Sign up for our free political campaigning masterclass and each week you’ll receive one lesson by email. … Read the full post »
Ed Maxfield
Posts featuring Liberal Democrat activist and co-author of 101 Ways To Win An Election, Ed Maxfield.
6 reasons to read 101 Ways To Win An Election
You may just have heard that Ed Maxfield and I have written a book, now on to its second edition, about how elections are won. If you’ve not yet read it, here are six reasons to give it a whirl… … Read the full post »
5 things to remember if you’re looking after data for a political party
Data is your organisational lifeblood. You need to love and cherish data, and keep a close eye on both quality and quantity. … Read the full post »
Find your bottlenecks: the missing chapter from 101 Ways To Win An Election
Usually when I return to something I’ve written a while later, I can produce a list nearly as long as the original writing of things I’d like to change – wording to improve, facts to add, insights to tweak, better examples to use and metadata to revise. … Read the full post »
Wise political campaigning advice from a Mad Men rival
Bill Bernbach was one of the pioneering American ad men of the mid-twentieth century, now best remembered as a frequently referred to rival in the TV series Mad Men. … Read the full post »
A chicken that was an economist would also be a good political campaigner
Over on Mainly Macro, economist Simon Wren-Lewis made a good point about the need to understand the wider context and the motivation of others. … Read the full post »
What does Obama’s Deputy Campaign Manager think matters in campaigning?
The views of Obama 2012 Deputy Campaign Manager Jen O’Malley Dillon about what matters in campaigning are still very relevant. … Read the full post »
Want to be elected in May? Start thinking about the Maxfield-Pack ratio now
The not-quite-modestly-named Maxfield-Pack ratio comes from 101 Ways To Win An Election, in which Ed and I explain… … Read the full post »
Why you need to work so hard to win an election
In brief: most people, most of the time, pay almost no attention to political news even if it’s all across the newspapers, TV, websites and their social media feeds. Here’s some evidence… … Read the full post »
Why the key Leave campaign arguments were so effective in the European referendum
It’s neatly summed up by the quote from Robert Reich which Ed Maxfield and I used to head up Chapter 4 of the newly updated and expanded 101 Ways To Win An Election. … Read the full post »