Wise political campaigning advice from a Mad Men rival
Bill Bernbach was one of the pioneering American ad men of the mid-twentieth century, now best remembered as a frequently referred to rival in the TV series Mad Men. … Read the full post »
Ed Maxfield
Posts featuring Liberal Democrat activist and co-author of 101 Ways To Win An Election, Ed Maxfield.
A chicken that was an economist would also be a good political campaigner
Over on Mainly Macro, economist Simon Wren-Lewis made a good point about the need to understand the wider context and the motivation of others. … Read the full post »
What does Obama’s Deputy Campaign Manager think matters in campaigning?
The views of Obama 2012 Deputy Campaign Manager Jen O’Malley Dillon about what matters in campaigning are still very relevant. … Read the full post »
Have you read 101 Ways To Win An Election?
If you’ve read 101 Ways To Win An Election by Ed Maxfield and myself, then (a) thank you, and (b) I’ve got a little favour to ask. … Read the full post »
Find your bottlenecks: the missing chapter from 101 Ways To Win An Election
Usually when I return to something I’ve written a while later, I can produce a list nearly as long as the original writing of things I’d like to change – wording to improve, facts to add, insights to tweak, better examples to use and metadata to revise. … Read the full post »
Sign up for a free 10-week Political Campaigning Masterclass
Sign up for our free political campaigning masterclass and each week you’ll receive one lesson by email. … Read the full post »
Want to be elected in May? Start thinking about the Maxfield-Pack ratio now
The not-quite-modestly-named Maxfield-Pack ratio comes from 101 Ways To Win An Election, in which Ed and I explain… … Read the full post »
Why you need to work so hard to win an election
In brief: most people, most of the time, pay almost no attention to political news even if it’s all across the newspapers, TV, websites and their social media feeds. Here’s some evidence… … Read the full post »
Why the key Leave campaign arguments were so effective in the European referendum
It’s neatly summed up by the quote from Robert Reich which Ed Maxfield and I used to head up Chapter 4 of the newly updated and expanded 101 Ways To Win An Election. … Read the full post »
New, longer edition of 101 Ways To Win An Election – now available on Kindle
With many moved commas, extra references to Donald Trump, a bonus reference to Darth Vader, extra head-gear advice for when driving a tank and over 10% more text in total: the 2nd edition of 101 Ways To Win An Election is now available as an ebook too. … Read the full post »