Why the least popular posts on my blog are the most important

30 December 2009 + 0 ,

I’ve done a guest post over on Daily Blog Tips:

The least popular posts on my blog are the most important.

Sounds like I’ve made a mistake in typing that sentence, doesn’t it? But when it comes to reaching an audience, the top 10 posts in any month on my blog typically only account for between a quarter and third of the total traffic.

In other words, it’s not the most popular posts that make or break reaching a good sized audience – it’s the collective effort of the least popular. In my experience, many blogs have a similar pattern. It’s an application of Chris Anderson’s long tail idea. It also raises two questions. If this isn’t the pattern on your blog, are you missing out on something? And if it is the pattern, how can you make the most of it?

Find out the answers to those questions in the full post.

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