Political

4 in 5 floating voters have a Facebook account

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4 in 5 floating voters at this election use Facebook, and they use social media for just over 75 minutes a day on average.

Those are the two figures that leapt out at me from the new data published by Global Web Index, though this did also catch my eye:

UKIP also sees a spike [in support amongst] men and older groups, but does better in the lower rather than topĀ income quartile. Its supporters are anti-technology and are less interested than any otherĀ group in other cultures, equality or doing their bit to help the environment.

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