My former Blue Rubicon colleague Craig Elder, who went to work on the Conservative general election campaign, has co-authored an excellent piece for the Daily Telegraph on digital in the 2015 general election.
The seven key lessons in it are:
- Digital is serious (it’s not just about funny cats)
- Be where your audience is – and ignore the places they aren’t
- Don’t get caught up in an irrelevant numbers game (it’s about targeted conversations with swing voters, not total volume)
- Offer something (don’t just demand people give you their time, give them something in return)
- Make your supporters part of the team
- Every business is in campaign mode now
- Don’t spend £30,000 on an 8ft-tall stone tablet
With those headlines in mind, now do go read the full piece.