Would be nice if the Euro referendum had made a mockery of what I wrote but…

Taken from the new book I’ve co-edited with Darren Lilleker, Political Marketing and the 2015 UK General Election, are these words which we I wrote well before the referendum happened:

It’d be nice to think that the Remain campaign’s success made a mockery of that paragraph, but…*

You can order Political Marketing and the 2015 UK General Election here.

* Although the use of the Union Jack was smart.