Political

Would be nice if the Euro referendum had made a mockery of what I wrote but…

Taken from the new book I’ve co-edited with Darren Lilleker, Political Marketing and the 2015 UK General Election, are these words which we I wrote well before the referendum happened:

Political Marketing and the 2015 UK General Election - extract

It’d be nice to think that the Remain campaign’s success made a mockery of that paragraph, but…*

You can order Political Marketing and the 2015 UK General Election here.

* Although the use of the Union Jack was smart.

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