Election briefing #2: why so many leaflets are delivered at election time

You can now watch my latest election briefing video for new Liberal Democrat members, this time looking at why you’ll be asked to deliver quite so many leaflets:

Here’s some of the evidence I refer to in the video: Delivering lots of leaflets worksย and Do leaflets work? Part 2.

The need to deliver many leaflets to move votes is one of the reasons why targeting – concentrating efforts in the most winnable seats – is important. That’s an issue I talked about in the first election briefing video:

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