Political

Political views of Twitter users do not match the wider population, but that matters less than you might think

Matt Singh has spotted and graphed data from the latest British Election Study release showing the gap between the political views of Twitter users in the UK and those of the rest of the population:

Twitter versus non Twitter political views in the UK

Twitter versus non Twitter European views in the UK

The skew is much greater on Twitter than on Facebook, as Matt goes on to point out.

These Twitter findings match GfK research from before the 2017 general election.

One conclusion obviously is to be wary of using opinion on Twitter as a proxy for opinion more widely when it comes to political matters in particular.

However, that does not necessarily mean that trends on Twitter are out of kilter with the wider population. For example, the pattern seen on Twitter of Labour members quitting and joining the Lib Dems over Corbyn’s views on Europe is likely to be higher on Twitter than elsewhere. But that increase in the number of such people on Twitter over the last few weeks may well still indicate that off Twitter the numbers have grown too.

Plus of course, the skew in those on Twitter is actually helpful if that is a skew towards the people you want to reach, especially given how many people are on Twitter. For Liberal Democrats, for example, it means Twitter is a particularly fruitful arena for reaching the sorts of people the party needs to win over to build a long-term durable core vote.

 

Get polling news and analysis by email

Sign up here if you would like to receive the Polling UnPacked occasional email newsletter, highlighting the best in analysis and news about British political opinion polling from a carefully curated range of high-quality sites (no more than one email a day and usually much less frequent):

  • If you submit this form, your data will be used in line with the privacy policy here to update you on the topic(s) selected. This may including using this data to contact you via a variety of digital channels.
  • This field is for validation purposes and should be left unchanged.
Advertisements

There are no comments

Share your views

Your email address will not be published. Required fields are marked *

All comments and data you submit with them will be handled in line with the privacy and moderation policies.