The Australian advert I previously blogged about, It’s Time, looked as much like a music video as a political advert. Music too played a major role in one of the UK Labour Party’s 1997 general election broadcasts, which is the most powerful of all the ones I’ve seen ‘live’ at the time of broadcast.
As in the Australian Labor Party’s case, Labour too had been out of power for a long time – 18 years this time – and also faced an incumbent government that many felt had passed its sell-by date. The genius of the Labour ’97 effort was to put together ingredients which usually featured in Conservative broadcasts – patriotic music, Union Jacks, Conservative ministers, celebrating Conservative members – and turn them into a devastating attack, raising fears of what another term of Conservative government might do.
As I noted in my previous blog post about this broadcast, watch out for the very different way in which Ken Clarke was viewed then compared with now:
You can see all the posts in this series on my Political Ads page – including the amazingly bizarre Luis Fishman classic. The stretch from 7 seconds in until 22 seconds in is fairly normal. But as for the rest…