New guidelines on Twitter use for election

PR Week has a story this week about the new social media guidelines for civil servants during a general election:

The Cabinet Office published General Election Guidance 2010 last week for government departments, which includes details about comms activities during the general election.

For the first time, the guidance outlines that ‘use of Twitter may continue for publishing factual information only’…

Mandate head of digital Mark Pack said: ‘The length and detail of the guidelines show how diverse and sophisticated government communications now are. The advice strikes a sensible balance between continuing flows of information which people expect, such as factual information on Twitter, and steering clear of political controversy.’