Targeting Plus: how we can rebuild the Liberal Democrats

As a follow-up to last year’s pamphlet on building a Liberal Democrat core vote, over the summer I wrote a new pamphlet: How to rebuild the Liberal Democrats, now in an updated second edition.

Packed with fifty-three specific recommendations, it’s a more direct hands-on guide to what changes the party needs to make in strategy, organisation and activity not only to recover but to build a better, more durable and then more successful party than we have managed in the past.

The Targeting Plus strategy it sets out rests on four pillars: building a core vote, increasing capacity, a different model for local party development and innovation.

It has now been updated slightly in light of the lessons from the Witney and Richmond Park Parliamentary by-elections, along with a couple of other additions in response to earlier feedback (for which, thank you).

Here is How to rebuild the Liberal Democrats in full for you to read:

UPDATE: Reinventing the Liberal Democrats (by Jim Williams and Mark Pack) takes this set of detailed ideas, adds some more, and turns it into a strategy for the party. As for the continuing importance of targeting, see this video.

Find out more about the Lib Dems

Like to know more about the party’s strategy, prospects and performance? Just sign up for Liberal Democrat Newswire:

    If you submit this form, your data will be used in line with the privacy policy here to update you on the topic(s) selected. This may including using this data to contact you via a variety of digital channels.
  • This field is for validation purposes and should be left unchanged.


There is one comment

Share your views

Your email address will not be published. Required fields are marked *

All comments and data you submit with them will be handled in line with the privacy and moderation policies.