… some of them made campaign videos on good old VHS tapes and sent them to voters, as this example from then Liberal Democrat MP Brian Cotter (1997-2005) shows.
Watch out too for a brief view on screen of the second ever national (federal) Liberal Democrat website. One of my first jobs working for the party was looking after getting that site up and live.
Probably the largest use of VHS tapes was by James Goldsmith’s shortlived (1994-97) Referendum Party for the 1997 general election. Five million were sent out. The party won no MPs and polled only 2.6% despite standing in 547 (out of 659) constituencies.
A reminder, once again, that on its own the sort of innovative technology which gets media coverage is not enough for political success.
Thanks to Pete Dollimore and Robin Cantrill-Fenwick for their help in rescuing this footage from an old video tape.