This American book has a typically understated quote from an admirer on the cover: “This book changed my life”. Will it change yours? That depends on whether or not you already know the basics about rhetoric.
Joseph Romm’s book is a good, easy to read introduction to standard rhetorical advice, such as the value of short words, the impact which repetition makes and the power of metaphors.
If this is all new to you, it’s a great book as it covers the basics clearly, making it easy for you to start thinking about how to adapt the lessons to your own use.
If you are already familiar with this sort of advice, then it’s a light breezy read – but one without much in the way of insight to add to what has already been said, many times by many others. A handy reminder for such a reader, perhaps, but with little in the way of new lessons or insightful examples.