How Jo Swinson set out her core votes strategy for the Lib Dems

Two of the best pieces of coverage of the Liberal Democrat leadership contest came from opposite ends of the party’s internal political spectrum: the weekly newsletters from Liberal Reform and the candidate questionnaire from Liberator magazine.

The latter has long since had an interest in a core votes type strategy, predating the current form and popularity of the idea that was kicked-off by my pamphlet with David Howarth in 2015. No surprise then that this featured inĀ Liberator‘s coverage of the contest:

Liberator Q and A with Jo Swinson about a core votes strategy

Just the right approach.

(If you’re new to the idea of a core votes strategy, there’s an introduction here as well as that 2015 pamphlet available in full for free here.)

2 responses to “How Jo Swinson set out her core votes strategy for the Lib Dems”

  1. I agree, but presented in that language I imagine a lot of Corbynista Labour voters would say they back immigration, climate action and Remain. I’d like to ensure we differentiate ourselves from Labour without just smearing them or attacking them as far-left etc.

  2. In some ways, it sounds as if the LibDems are targeting the same “core vote” as the Greens. Am I wrong?

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